Apple set to adopt high end watchmaking materials to take its smartwatches upmarket. Good news for Swiss luxury watchmaking?
According to the WatchPro.com website, there is a growing sense that the luxury Swiss watch industry has learned to live with Apple Watch selling 20 million units per year. The tech giant is creating future customers for the historic Swiss maisons, they now argue, as young people reacquaint themselves with telling the time by looking at their […]